With Nothing Underneath
Inspired by men’s tailoring - designed for women. The WNU button-down shirt had to be affordable, sustainably sourced, and timeless. WNU shirts are for women who have a great sense of style but need clothes compatible with a modern, busy lifestyle.
I led a comprehensive update and revamp of the website and marketing approach including; Website development, paid social, SEO and regular mailers
Tripled WNU’s revenue from April (£28k) to Nov (£78k) by pinpointing their target audience on social media and engaging their growing customer base with on brand content and blog for SEO.
Project managing; Notify me, Pre Order and a bespoke monograming feature to increase sales when stock was low and gifting around Christmas.
You can see below some of the content I created for a variety of channels: email; paid social ads.
Creative Strategy Channel Activation Insight Delivery
Creative development Search (PPC/SEO) Analytics Product launches
Media planning Email Reporting Project Management
Brand planning Organic and Paid Social
Retargeting
Credits
Pip Durrell
Founder of With Nothing Underneath
Phoebe Minney
Marketing Assistant at With Nothing Underneath
Wendy Pearson
Founder of Frozen Ruby’s - Marketing Consultancy